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THE ART OF BUSINESS
Today’s artist has to master their craft, think like an entrepreneur, and market their work. It sounds like a lot—because it is. But staying true to the vocational call of being an artist does not have to mean going without pay. This 6-hour online workshop split between two Saturday sessions is taught by experienced and knowledgeable leaders and is designed to give artists the tools and resources needed to excel in their work, build a business, and fulfill their calling as a creative.
Together we will explore: business models, entrepreneurship, finding gaps in the market, what it looks like to understand who you are as an artist, developing the audience you want, and the brand you need.
Ticket includes access to 6 hours of content, interactive resources, and group networking.
Date: February 20 / 27, 2021
Time: 9:00 am – 12:00 pm CT
Experts, practitioners, artists, and instructors around art, business, and creativity
THE ART OF BUSINESS WORKSHOP OVERVIEW
Thinking like an Entrepreneur
Are artists entrepreneurs? This session focuses on understanding business models, entrepreneurship, and finding gaps in the market.
Creative Voice – Storytelling for Artists
Finding a gap in the market requires artists to understand both the field they fit into and what makes their creative voice unique. The way artists craft the stories of their work connects them to their audience.
Making Money – Finances
The most common question perplexing artists of all disciplines, “How much should I price this for?” doesn’t need to be a stab in the dark. Understanding taxes, budgeting, and funding sources are the bedrock of going from starving to thriving.
Getting the Word Out – Branding & Marketing
From websites to business cards, this session will consider what it looks like to have a cohesive branding and marketing strategy and how can that be used to actively connect with your audience.